ABOUT BACCARA
WHEN EVERYTHING CONNECTS
AUTOMATION & CONTROL
With 60 years of experience, BACCARA is a market leader in developing and manufacturing of
products for automation such as: air valves, air cylinders, solenoid valves and nylon tubing for use in industry, agriculture and irrigation.
Our engineering department works closely with our clients’ R&D to provide unique solutions for challenging automation & control needs.
INDUSTRY AND AGRICULTURE
Today, you can find BACCARA products and solutions in major sectors of industrial applications, such as: medical, renewable energy, food & beverage, 3D & digital printing and semiconductor, and in agricultural applications such as: field irrigation, landscape, poultry, aquaculture and dairy.
Our products are designed to withstand the most harsh environments such as marine conditions, chemicals and heavy industries with excellent performance.
QUALITY AND STANDARDS
We have successfully gained ISO-9001 : 2000 certification for all our products.
In March 2002, we gained ISO 14001 certification for environmental quality control. Above all, we totally implement our quality control system to ensure that our products are manufactured to the highest levels of quality and reliability to meet the specific requirements of our customers.
BACCARA WORLDWIDE
MANAGEMENT
Paul Steiner
Chief Executive Officer
Paul Steiner has been CEO of Baccara since 2019.
He grew up in Australia, where he was born, and has lived in Israel since 1985.
He was previously CEO of the Huliot Group (2008-2019) and of Kapro Industries (1994-2008).
He has a BA in Political Science from Monash University and is Chairman of The Northern Forum for the Advancement of Industry and Employment
Omri Lev
V.P. Sales and Marketing
With over 25 years of experience in global sales and business development in the field of sustainable agriculture, Omri has held various leadership roles since joining Baccara in 2015. He has served as Territory Manager for Europe, Flow Control Division Manager, and Global Marketing Manager, before being appointed Vice President of Global Sales and Marketing in 2024.
Lioz Aharon
Deputy CEO
Lioz joined Baccara in 2022 as CFO & VP of IT, and in 2025, he was appointed Deputy CEO. He brings over 15 years of global experience in the high-tech, medical device, and defence industries.
Lioz holds an MBA in Financial Management, a B.A. in Economics, and is a certified CPA.
Nadav Baras
V.P. Quality
Nadav joined Baccara in 2017.
He has 30 years’ experience as a Quality manager in several national and international companies.
Nadav attended the Technion – Israel Institute of Technology and holds a BSc in Industrial Engineering and Management.
Dafna Faraj
HR Manager
Dafna Faraj joined Baccara in 2017.
She holds a bachelor’s degree in Behavioural Sciences from Ariel University and is currently pursuing a master’s degree in Organizational Development and Consulting.
She has diverse experience in the field of Human Resources and has held several positions within the organization before being appointed as Human Resources Manager.